Meine praktische und verständliche Anleitungen sollen Unternehmern, die weit von Online Marketing sind, helfen einige Dinge selbst zu machen oder zumindest den Einblick über den Aufwand verschaffen.
If you start thinking about a communication strategy for your business and come across the concept of message architecture, it can be difficult to understand what is it good for at first. So this article is a good read both before you start creating your message architecture and after you’ve done it. I will use…
Today my content strategy colleges are presenting their finished master theses, while I haven’t written a word yet. I didn’t do it because of one single reason – I have to hand in my thesis in EPUB format. This fact upsets me a lot as I have never created EPUBs before and it seems to…
If you think of setting up a startup, here are some proven tips to make it to a big and bombastic failure. Most of them I have tried out myself and could successfully f*ck up my own business, so you can be sure these tips are validated and with high probability will work for you…
Marcy Sutton ist eine Barrierefreiheit Ingeneurin bei Adobe in Seatle. Sie wünscht sich, dass wirklich alle Menschen ihr Software benutzen können. Sie möchte das Bewusstsein für die Accessibility verbreiten und die Qualität von mobilen Web-Applikationen in dieser Hinsicht auf den Stand von native Apps bringen. Deswegen informiert sie andere Entwickler darüber, welchen Beitrag sie für…
Are you thinking of deploying a survey and need to offer an incentive for the survey participants? Good. I have been in that situation before and, who knows, maybe my thoughts would give you a clue. So here are the options I have worked out. Activity vouchers The first option was some vouchers (a Segway…
