It all started with the TED Talk by Cal Newport called „Why you should quit social media“. Since then I’ve been playing with the idea of quitting social media but something always stopped me. Four theses stopping me from quitting social media In particular, these theses stopped me from quitting social media: My friends will…
Wie ihr vermutlich wisst, habe ich den Instagram Account von urlaubster.at seit 2018 und bis Mitte 2020 nicht betreut. Darüber schrieb ich in meinem Artikel: Social Media Experiment: was passiert, wenn nichts passiert? In August 2020 führte ich ein neues Experiment durch. Ein bisschen Vorgeschichte dazu. Vorgeschichte und Hintergrund des Experiments Als wir urlaubster.at in…
Read more IG Experiment: was kostet ‚Marketing-ohne-Budget‘ wirklich?
If you start thinking about a communication strategy for your business and come across the concept of message architecture, it can be difficult to understand what is it good for at first. So this article is a good read both before you start creating your message architecture and after you’ve done it. I will use…
A friend of mine decided to start her own online business. She intended to teach languages online. I loved the idea and wanted to support her the best I could. Along the way I thought many people that consider starting online business in the times of corona virus may find it useful. And this is…
Read more Message architecture – the first step to your communication strategy
In my latest master study in Content Strategy, the concept of intelligent content (read more about intelligent content here) was discussed every now and then. Though the discussion was mainly of a theoretical nature, the idea sounded very promising to me. At the same time, it seemed to be extremely effortful, especially, if you’d managed…
Today my content strategy colleges are presenting their finished master theses, while I haven’t written a word yet. I didn’t do it because of one single reason – I have to hand in my thesis in EPUB format. This fact upsets me a lot as I have never created EPUBs before and it seems to…
If you are almost done with your content strategy study and still wonder what the heck content modelling is good for, this article is for you. The aim is to close the gap between content modelling and content management. I will do my best. And if you don’t get it in the end, feel free…
I had the honour to learn from famous content strategists like Margot Bloomstein and Deane Barker. In their webinars and workshops for Content Strategy students, they both recommend not to involve ego into content strategy projects. In this short article, I summarize the main reasons why I totally disagree. Beware irony. Your ego should not…
Read more Don’t leave your ego at home when you go to a client
Search engines and Google particularly want us to create great content. But what is great content? What makes content great?I am sure many content professionals would be curious to know it for sure. But there is no answer to that. It depends. And if Google knew the answer, it wouldn’t need to update its algorithm.…
The first time I heard of agile project management was a couple of months ago when I watched a TED Talk by Bruce Feiler on ‚Agile Programming for your family‘. As Bruce Feiler stated that agile method can cut parental screaming in half, it sounded promising and absolutely interesting for me. However, I did not…
