User research is complicated, expensive and scary. And then there is your gut feeling. It is simple, cheap and supportive. Why wouldn’t you trust it anyway? Let’s talk about it. User research. If you do it properly it requires quite a lot of resources, but then you never know what comes out. I mean IF…
Success stories are boring. Startup success stories are horribly boring. They are all quite the same and go like that: We had that bright idea. We made right things at the right time at the right place. We worked hard, we had luck and we are genius anyway. Another thing those success stories have in…
Last(?) presence week for Content Strategy at FH Joanneum Martina said it’s like a little vacation for her to attend it. That’s how I feel too! Being a full-time family manager, raising two little kids, working in a family business and studying at the same time is intense. In all this craziness webinars are like…
Read more 10 reasons (you’d never thought of) I love webinars
Though Austria is a beautiful country blessed with sports-predestined landscapes it still has its struggles like relatively high prices, relatively short summer, no sea, and high competition. Last years were indeed generous of sun and advantageous political issues, making Austria especially attractive for summer tourism. This summer hit operators hard. Some of them have to…
Read more Using content lifecycle to perform on social media
Are you thinking of deploying a survey and need to offer an incentive for the survey participants? Good. I have been in that situation before and, who knows, maybe my thoughts would give you a clue. So here are the options I have worked out. Activity vouchers The first option was some vouchers (a Segway…
Recently I have deployed a user research* in order to understand urlaubster user and their content needs better. However, it took me at least one week to investigate different tools and find out which of them offer free versions, what are the restrictions and which of them would serve the purpose of my project. Different tools…
